Old Orchard Brands Introduces First-Ever Frozen Pomegranate Juice Concentrate

pr278.jpg

25-Aug-2006 ---  Pomegranate has become one of the most talked about fruits of late because of the plentiful antioxidants inherent in the fruit and the associated health benefits of these properties.

25/08/06 Old Orchard Brands today introduced the first frozen pomegranate fruit juice concentrate to the premium "super juice" class of juices, called simply, 100% Pure Pomegranate. In addition, the company will introduce three additional premium frozen juice concentrates by the end of the month, including: 100% Pure Tart Cherry and 100% blends of Pomegranate/Blueberry and Pomegranate/Cherry juices.

All four flavors offer affordability and convenience in a fresh-when-you- want it plastic container with a suggested retail of $5.99. They feature 100% real fruit juice, with no added sugars, preservatives or artificial colors. The 12-ounce can reconstitutes to 48 ounces of 100% juice -- nearly half of the cost per ounce when compared with Pom Wonderful* -- and becomes available today at select Wal-Mart stores nationwide.

Pomegranate has become one of the most talked about fruits of late because of the plentiful antioxidants inherent in the fruit and the associated health benefits of these properties. "There are several manufacturers of premium functional juices on the market," said Mark Saur, founder of Old Orchard, "but most of them are at a price point out of reach for the average family. Our premium frozen juice concentrates offer the perfect balance of value, freshness and convenience."

Pomegranate, tart cherry and blueberry all score near the top of the U.S. Department of Agriculture's Oxygen Radical Absorbance Capacity (ORAC) scale -- a chart used to score antioxidant values in food. A recent independent study indicates that pomegranate juice reduces oxidative stress due to its high- antioxidant levels, resulting in health benefits ranging from anti-aging to improved cardiovascular health.

In addition to the new frozen concentrate varieties, Old Orchard offers several super-premium, "functional" juices in shelf-stable 64-ounce packaging, including: 100% Pure Pomegranate, 100% Tart Cherry, Black Currant 100% Juice Blend, Black Currant/Pomegranate 100% Juice Blend, Pomegranate/Cherry 100% Juice Blend and Pomegranate/Blueberry 100% Juice Blend. These bottled varieties are available for purchase in select grocery stores across the U.S. and direct-to-consumers online at http://www.oldorchardjuice.com/.

Related Articles

Food Ingredients News

Breakfast branches out into bars, yogurts and other on-the-go solutions

07 Sep 2017 --- In a time of great public awareness of sugar-related health issues and a generation of millennials that are rejecting some past consumption habits, breakfast products are finding a new role. Today, in the second part of its special report, FoodIngredientsFirst looks at the ways in which breakfast products are going beyond cereals to deliver convenient, healthy food.

Business News

AGRANA Acquires Fruit Processing Plant in India

10 May 2017 --- The sugar, starch and fruit group AGRANA has consolidated its presence in Asia through the acquisition of a fruit processing plant from the Indian fruit processor SAIKRUPA Fruit Processing Pvt. Ltd. 

Business News

Tesco Addresses Food Waste With Fuss-Free Frozen Fruit

02 Mar 2017 --- Tesco takes the hassle out of eating tricky fruits and vegetables like pomegranates, watermelon, coconut and beetroot with the launch of a new range of “without the fuss” ready-prepared, frozen products. 

Food Ingredients News

SPECIAL REPORT: Finding a Sweet Balance Amid a Taxing Environment

19 Dec 2016 --- Concerns about sugar intake has never been higher up on the agenda and dominated food industry headlines throughout 2016. One of the most talked about issues of this year has been the highly debated sugar tax, spurring the need for alternative and natural sweeteners and seeing promising innovation in beverages. The debate around sugar reduction is entering a new stage, with sugar taxes becoming a reality in a number of countries in 2017 and 2018 and reformulation efforts following suit.

Business News

Wellness Tonics and Purple Foods Among Whole Foods Market 2017 Trends

07 Dec 2016 --- Whole Foods Market’s global buyers and experts have announced the trends to watch in 2017. Wellness tonics, products from byproducts and purple foods are just a few top predictions according to the trend-spotters, who share more than 100 years of combined experience in sourcing products and tracking consumer preferences.

More Articles