Lidl Gearing Up for US Expansion

ebfaee33-6702-4afa-84f0-fc809561c9a9articleimage.jpg

17 Feb 2017 --- European discount retailer Lidl is making a move to open in the US with plans to launch the first store this summer and create 100 more in a supermarket shake up that is bound to disrupt the American retail landscape. 

Following months of speculation, the German discounter - which has seen success in the UK and around Europe with its low-price model taking sizeable market share away from other major supermarket chains - has confirmed its US intentions.

Lidl currently runs more than 10,000 stores across 27 European countries and will open its first 20 US stores in Virginia, North Carolina and South Carolina and will be starting a major recruitment drive shortly. 

It is not known exactly when they will open, but the schedule is understood to be late 2017 or early 2018. Originally, it planned to open its first batch of U.S. stores no later than 2018 and set up its Virginia headquarters back in 2015. 

The German no frills retailer has released details of its US expansion at a time of great competition with the supermarket space. Discounter Aldi has also been expanding recently in terms of offering low prices that focus on its own brands as well as adding to its range of fresh produce and free-from items. 

Aldi operates 1,600 stores in the US, having launched there in the mid seventies. Just last week it announced plans to invest US$1.6 billion in its stores with a remodel as well as expanding more than 1,300 stores by 2020. 

The Lidl group is owned by Germany’s richest man, Dieter Schwarz, son of founder Josef Schwarz. It belongs to the holding company Schwarz Group which also owns the store chains Handelshof and hypermarket Kaufland. 

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Weekly Digest: Univar becomes a signatory of the UNGC, Mars Wrigley & Kellogg announce leadership shake-up

15 Jun 2018 --- This week in business, Univar became a signatory of the United Nations Global Compact (UNGC), the world's largest corporate sustainability initiative, DuPont Nutrition & Health is working to ensure its products are produced in ways that protect the ecosystems and communities in which the business operates. Mars Wrigley Confectionery has promoted its current Chief Marketing and Customer Officer, Andrew Clarke, to the role of Global President and Kellogg has announced two leadership changes to help drive the company's growth strategy in the North American and European regions. Also this week, Symrise subsidiary Cobell has unveiled an upgraded Beverage Centre of Excellence in Exeter, UK.

Food Ingredients News

“Misleading” labels: BEUC criticizes artisanal marketing, calls for tightened EU rules

14 Jun 2018 --- The European Consumer Organization (BEUC) has accused some food manufacturers of using “misleading tricks” on labels by using certain words and phrases that could be seen as “deceptive practices.” At the same time, the BEUC is calling for stronger regulation from the government on what can and cannot be on the label in a bid to eliminate some of the practices currently going on across Europe. The new report entitled “Food labels: tricks of the trade” highlights three practices that, according to the BEUC, “sugar-coat the actual quality of foods and drinks.”

Food Ingredients News

Clean meat: Aleph Farms calls on USDA to promote “compelling safety advantages”

14 Jun 2018 --- Israeli start-up, Aleph Farms, is calling on the US Department of Agriculture (USDA) to promote “clean meat” for its compelling safety advantages, such as being antibiotic-free and pathogen free. This request comes in response to the US Cattlemen’s Association’s (USCA) petition to the USDA to restrict the terms “beef” and “meat” only to slaughtered animal-based products.

Food Ingredients News

Fipronil egg contamination resurfaces as Germany recalls 73,000 Dutch eggs

13 Jun 2018 --- Less than a year after the insecticide fipronil found its way into millions of eggs in the Netherlands and sparked a contamination scandal that rippled around Europe, six German states have been ordered to recall 73,000 eggs from sale. Initial reports from The Agriculture Ministry of Lower Saxony say that a large number of eggs due to be sold in Germany have been found to be contaminated with fipronil.

Food Ingredients News

Survey says consumers want more details on grocery packaging: Is SmartLabel the answer?

13 Jun 2018 --- More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have launched a joint marketing campaign for the SmartLabel program. Shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they are in the product, according to GMA and FMI.

More Articles