Grupo Petrópolis Inaugurates Factory With High Technology Standard in Bahia

27 Nov 2013 --- Grupo Petrópolis, the second largest brewer in Brazil and the only large company with 100% equity of the national industry intensifies its presence in the Brazilian territory with the opening of its first factory in the Northeast, in Alagoinhas, 108 km from Salvador. Capable production of 6 million hectoliters per year, the company invested approximately R $ 600 million for the development of the plant in the period of 5 years and can grow to $ 1.1 billion with the distribution business.

One of the highlights of the new unit is the technology, the most modern in Latin America, acquired the German company Krones AG (see more details in the text about the technology.) Even before the inauguration, Products Grupo Petrópolis have reported good consumer acceptance Northeast. In about 60 days, with even partial distribution in the months of September and October, were consumed over 200 million gallons of beer, in bottles of 600 ml and 350 ml cans of Itaipava. Entry into the Northeast region is progressively going from 2012 when it announced the construction of the plant. Besides the unit Alagoinhas the Itapissuma unit is being built about 45 km from Recife (PE), to meet other Northeastern states. The two plants will increase by 48% the production capacity of the Group.

 
"The Northeast is strategic for a 100% Brazilian company," says Director of Marketing Grupo Petrópolis, Douglas Costa. The insertion of the Group in Northeast begins with Itaipava brand that lent its name to two arenas (naming rights) in the region: Itaipava Arena Fonte Nova Arena and Itaipava Pernambuco. The contract for the naming rights (right to use the name), who is 10 years with possibility of extension for another 20 years, the Group ensures the possibility of investing in events in the region. "We chose football, one of Brazil's passions and unite to beer, another national passion, to create permanent links with Northeastern. "explains Douglas Costa. Apart from football, the arenas will house events sponsored by the Group, as well as concerts and other events.
 
Alagoinhas Unit in numbers
• Capacity - 6 million hectoliters per year 
• Two lines of production: 62 000 bottles per hour and 128 per thousand cans time 
• Generation 600 direct jobs and 3000 indirect 
• £ 600 million invested 
• Goal achievement: 3.3 liters of water per liter of beer 
• 86 distribution centers in nine states (when the plant is also in operation Itapissuma )
 
Commemorative Tin
To celebrate the opening of the unit Alagoinhas, Grupo Petrópolis launched for the consumer Bahia, an allusive tin, on which is printed the design of the new plant unit. 
 
With Itapissuma unit, complete Group presence in the region Opening in for the first half of 2014, the unit Itapissuma in Pernambuco, complete the goal of being present throughout the region. Besides the distribution by Pernambuco state, the unit will supply distribution centers in Alagoas, Paraíba, Rio Grande do Norte and Ceará.

Related Articles

Business News

Massive Innovation Center for Food Slated to Open in South Korea

22 Dec 2014 --- The Korean Ministry of Agriculture, Food and Rural Affairs (MAFRA) (Minister Lee Dong-phil) held a briefing session to share the business results and future vision of Foodpolis (Korea National Food Cluster) with foreign correspondents and agricultural attaches of foreign embassies in Seoul.

Food Research

Consumer Purchases of Cakes, Cookies and Pies Have Decreased by 24 Percent

22 Dec 2014 --- Ready-to-eat grain-based desserts (RTE GBDs) are pre-packaged consumer baked goods such as cakes, cookies, pies, doughnuts, and pastries. These types of products contribute a significant amount of energy, sugar, and saturated fat to Americans' diets, making them a strategic target for researchers looking to pinpoint ways to lower consumption of empty calories.

Business News

KEY INTERVIEW: Mane Looks to Capture the True Emotion of Flavor

19 Dec 2014 --- Leading flavor and fragrance supplier Mane employs 4,000 people in 32 countries and reported sales of €723 million in 2013. Still a family owned company, headquartered in France, Mane has 25 manufacturing sites and 42 R&D Centers in place around the world and is now looking to expand its reach in Asia.

Business News

Rabobank: Dairy Prices Continue to Fall But Signs of Price Stabilisation

19 Dec 2014 --- International dairy markets continue to suffer from low prices according to Rabobank’s latest Dairy Quarterly report, though the rate of decline in the price of dairy commodities has slowed compared to that seen in Q3 2014. Exceptional milk production growth in export regions in the last nine months has outstripped weak local consumption, boosting supply in the international market and forcing prices to fall.

Food Ingredients News

Limagrain Launches New Solution to Substitute Salt Within Bread

19 Dec 2014 --- The reduction of salt is a key issue within the bakery market. Every expert knows the challenge of reducing salt while preserving the dough properties and the finished product. Limagrain Céréales Ingrédients (LCI) has developed ‘StopSalt’, a new solution to substitute salt within bread, sliced bread or viennoiserie that allows a significant salt reduction of up to 25% while keeping both the dough properties and the finished product.

More Articles