Arla Reports Record Growth Among UK’s Top 100 Grocery Brands

f5e54bae-a50e-4a39-8e17-318175cd1a48articleimage.jpg

20 Mar 2017 --- Arla branded products recorded the largest growth of any of the 100 UK grocery brands listed, achieving growth of £37m in 2016. The Arla brand portfolio grew almost four times that of the next closest brand (Pepsi, £8.5m), reflecting a strong sales performance of volume driven growth of 7.6% last year.

The Arla brand is the 21st most valuable grocery brand in the UK as it debuts in The Grocer’s prestigious Britain’s Biggest Brands index, an annual report of the UK’s 100 most popular names in food and drink. The achievement is in line with Arla’s UK Strategy 2020, the organisation’s most ambitious business strategy, aiming to create the Arla brand into a top household name by 2020 and establishing itself as the champion of British dairy.

Stuart Ibberson, Senior Director, Marketing, at Arla Foods UK, said: “We are delighted with Arla’s top-drawer performance in The Grocer’s Britain’s Biggest Brand index. The growth of the Arla brand is a phenomenal achievement and reflects our position as a positive example of how product innovation can open up new possibilities for consumers and producers alike.”

“This success is driven by our commitment to the development of innovative products that cater to a variety of consumer tastes and lifestyles. Last year alone, Arla branded milk products brought in an additional £95m thanks to products such as award winning Arla B.O.B and Arla Farmers Milk, keeping us on track to meet our ambitious Strategy 2020 targets.”

The Arla brand was launched in to the UK in 2015 and comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Protein, Cravendale and Lactofree.

The Grocer’s Britain’s Biggest Brand index for 2016 was published 17 March 2017, and ranks grocery brands according to the value of their total UK sales. Arla-owned brands Lurpak and Anchor also placed in this year’s table, finishing 14th and 70th respectively.

Related Articles

Business News

Dairy UK joins call for more Brexit clarity

11 Dec 2017 --- Dairy UK has welcomed the progress being made between the UK government and the European Union on Brexit negotiations, however, the organization also wants to see much more clarity on the future relationship with the EU and how to stabilize the dairy industry.

Food Ingredients News

Sugar reduced solutions in abundance at FiE 2017

11 Dec 2017 --- Sugar reduction was the focus for many exhibitors at this year's Food ingredients Europe 2017 (FiE), even in indulgent applications, such as chocolate and desserts. With 2018 set to be a big year for sugar reduction and with sugar taxes coming into effect in Ireland and the UK, many ingredients suppliers are looking to innovate even further in the space of sugar reduction.

Food Ingredients News

McCormick 2018 Flavor Forecast highlights adventurous global fusions

11 Dec 2017 --- McCormick & Company, Inc., has released the McCormick Flavor Forecast 2018. This year’s Flavor Forecast highlights the casual, adventurous and interactive nature of how people are eating across the globe today.

Food Ingredients News

Omya responds to fast-growing need for calcium and vitamin fortification

11 Dec 2017 --- At the beginning of this year, global producer of calcium carbonate, Omya, began to address the needs of the fast-growing vegan market, by expanding their offering of their Calcipur brand for producers of plant-derived drinks based on soy, rice, oat, coconut or almond. As the demand for calcium and vitamin fortification grows due to evolving lifestyles trends, Omya’s platform offers an array of opportunities within the vegan space as well as several major consumer groups. Calcium deficiency is a growing concern and Omya is responding to those requests.

Business News

Brexit breakthrough declared: No “hard border” in Ireland

08 Dec 2017 --- After months of negotiations and what looked like a continuing impasse, finally the UK government and EU have declared a “Brexit breakthrough” having reached a last-minute deal on key points, including the fact there will be no “hard border” in Ireland. For food and beverage industries, the Northern Ireland border is one of the key points that could impact trade and so companies have been closely monitoring Brexit talks for months, hoping that a “hard border” will be avoided. 

More Articles