Ajinomoto Sweeteners Europe to Increase Aspartame Price by 15%

aspartame web.jpg

29-Oct-2008 --- Okita: "Over the past few years, Ajinomoto Sweeteners Europe has been faced with a level of increased costs that we are no longer able to offset by increased plant efficiencies."

29/10/08 Ajinomoto Sweeteners Europe SAS, a unit of Ajinomoto Co., Inc, the leading manufacturer and supplier of aspartame to the world's major food and drink companies, has announced that the price of aspartame from its plant in Gravelines, France will increase by 15%.

Mr Norifumi Okita, President of Ajinomoto Sweeteners Europe, commented "Over the past few years, Ajinomoto Sweeteners Europe has been faced with a level of increased costs that we are no longer able to offset by increased plant efficiencies.

"It is well known that the costs of carbohydrates used in the natural fermentation of the amino acids used to make aspartame have increased substantially.  This, together with continuing increases in other raw material prices, energy costs, wage costs and transportation costs, has pushed us to take this action at this time."

The new pricing will come into effect for non-contractual customers immediately, and will be applied as new contracts are made for 2009 and beyond.

Demand for aspartame has increased dramatically in recent years.

Earlier this year, Coca-Cola announced that it had changed the formulation of Coke Light in Sweden and Norway back from sucralose to an aspartame blend.  The company's web site explains that the aspartame blend provides a better taste.  In the United States, Cadbury experimented with sucralose in Diet 7-Up but soon reformulated the product to an aspartame blend.  In 2007, the Diet Coke variant with sucralose declined by a further 26% and finished the year with a market share of just 0.2%.

Ajinomoto claimed that these developments in the market place confirm the findings of carefully conducted consumer research commissioned by the company.  In 2007, a large-scale test, conducted under double-blind conditions, showed that people who choose diet soft drinks prefer the taste of products sweetened with aspartame to those sweetened with sucralose.

In Europe, low calorie soft drink formulations with aspartame have driven market growth.  In 1982, the year before aspartame was introduced, sales of low calorie carbonates stood at 389 million litres.  By 2007, they had reached 7.2 billion litres, representing growth of 8% versus the previous year.  Regular carbonates, on the other hand, struggled to grow by just 0.5%.  Per capita consumption of low calorie carbonated drinks in Western Europe is now higher than that of nectars, still drinks, squashes, ice tea, sports drinks or energy drinks.

In other sectors too, aspartame is the market leaders' choice.  Sales of sugar-free chewing gum now enjoy a market share of 85% in Germany, 90% in Italy and 100% in Spain and the Czech Republic.  Aspartame is the principal sweetener used in chewing gums in all of these countries.  In the UK, all of the major low and no sugar brands, including yoghurts, squashes, sparkling drinks, sports drinks, chocolate drinks and probiotics, are sweetened with aspartame.

Related Articles

Food Ingredients News

Coca-Cola has rolled out no-sugar, no-calorie Zero Sugar option in US

27 Jul 2016 --- Coca-Cola is promising the same taste as regular Coke, as it officially launches a replacement for Coca-Cola Zero with its innovative “better-tasting” recipe in the US, which will now be called Coca-Cola Zero Sugar.

Regulatory News

UK: Watchdog approves “milk is inhumane” ad

27 Jul 2017 --- The UK Advertising Standards Authority has given the green light to a Go Vegan ad which caused controversy within the dairy industry because it claims “milk is inhumane.” A newspaper ad for Go Vegan World, a vegan campaign group, seen in the national press in February, featured a photograph of a cow behind a piece of barbed wire.

Business News

Hershey sweetens Q2 results with snacking innovations and cost cutting

27 Jul 2017 --- The Hershey Company has announced sales and earnings for the second quarter ended July 2, 2017, with net sales of US$1,663.0 million compared with US$1,637.7 million for the second quarter of 2016 and net income up 39 percent to US$203.5 million.

Business News

Montana Specialty Mills breaks ground on US$20m processing facility

27 Jul 2017 --- Montana Specialty Mills, LLC has announced it is breaking ground on its new US$20 million, 20-acre processing center at the Great Falls Montana Development Authority's AgriTech Park.

Food Research

Secret to cell size found in world’s biggest food producer

27 Jul 2017 --- Scientists at The University of East Anglia (UEA) have discovered a gene which regulates the size of diatoms, which contribute 20 percent of global primary production in food chains. The discovery could have implications for understanding the potential effects of climate change on future food webs.

More Articles