NPD delivers for diabetics
Jun 2017Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.
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Zapps Dancing Grains The Good Carb Bread: Mole Cocoa Chipotle Almonds Maple (U.S.). Organic sliced bread made with ancient grains, cocoa, smoked chipotle, almonds and maple. Toast, grill or microwave it to unleash goodness. o preservatives. Stabilize your blood sugar. Helps reduce blood sugar spikes. Stay fuller longer.
