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Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines. 


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Wulama Vegetarian Mutton Shashlik (China). Wulama vegetarian mutton shashlik is the vegetarian version of shashlik and is based on soy. The product is provided in a 80g plastic packet.