Share

NPD delivers for diabetics

Jun 2017

Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.

Nestle Sorvetes Molico Sabor Chocolate E Morango
Well Naturally No Sugar Added Dark Chocolate With Mint Crisp (Australia)
Zapps Dancing Grains The Good Carb Bread: Mole Cocoa Chipotle Almonds Maple (U.S.)
Yelix Paleta Helada Organica Vainilla Base Leche: Organic Vanilla Ice Cream Bars (Mexico).
Legend Diabetic Wellness Ceylon Tea (Pakistan).
Celsius Live Fit Sparkling Grape Rush Dietary Supplement Drink (U.S.)
North American Herb And Spice Yac-O-Power Complete Whole Food Raw Yacon Root Concentrate (U.S.)
Fortune Vivo Diabetes Care Oil (India)
Waah Galletas De Avena Altas en Fibra Sabor Fresa: High Fiber Oat Cookies With Strawberry Flavor (Mexico).
Macinazione Lendinara Fibra Uno Miscela Di Farina Di Grano Tenero Tipo 1: Type 1 Blend Of Soft Wheat Flour With Fiber (Italy).

9/10

Picture Click to Enlarge

Waah Galletas De Avena Altas en Fibra Sabor Fresa: High Fiber Oat Cookies With Strawberry Flavor (Mexico). Five individual sachets of high fiber oat cookies with strawberry flavor and sweetened with organic agave syrup. More fiber. Sugar free. 0% sugar, lactose, cholesterol, trans fat, and preservative. No saccharose. Suitable for vegan. Approved by: AMP (Association of Mexican Diabetes).

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...41»