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Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.


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Holanda Apolo Pinta Lengua Tutti Frutti Flavored Ice Cream (Mexico). Six tutti-frutti flavored ice cream in plastic packets, held in a carton box. With crossword puzzle at the back. With natural coloring (anthocyanins).