Vanilla is now not so vanilla

Jun 2017

The universally loved flavor of vanilla is increasingly being applied in new market territories. There is growing differentiation in the flavorings market, with recent examples including whipped vanilla, vanilla cheesecake and spiced vanilla. Vanilla is also being teamed with other ingredients, resulting in some new and interesting flavor combinations.

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  • Morlife Spiced Vanilla Flavored Tumeric Latte Powder (Australia). Morlife turmeric latte is an enchanting golden herbal blend, enriched with subtle hints of vanilla and cinnamon. With functional ingredients including prebiotic fibers (inulin and fructooligosaccharides), ginger extract and black pepper extract, it is the perfect drink to relax with and enjoy at any time of the day.

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Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.


Good start: Breakfast options

Apr 2018

Breakfast is the meal that provides the energy and nutrition required to start a new day. Choices can range from the traditional cereals to local, crafted foods. Breakfasts can vary considerably according to region and are the result of culinary, ethnic and cultural influences. With today’s consumers traveling more and demanding increasingly exciting food experiences, manufacturers are being challenged to maintain an interesting and desirable breakfast selection in their portfolios.


Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.