Vanilla is now not so vanilla

Jun 2017

The universally loved flavor of vanilla is increasingly being applied in new market territories. There is growing differentiation in the flavorings market, with recent examples including whipped vanilla, vanilla cheesecake and spiced vanilla. Vanilla is also being teamed with other ingredients, resulting in some new and interesting flavor combinations.

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  • Morlife Spiced Vanilla Flavored Tumeric Latte Powder (Australia). Morlife turmeric latte is an enchanting golden herbal blend, enriched with subtle hints of vanilla and cinnamon. With functional ingredients including prebiotic fibers (inulin and fructooligosaccharides), ginger extract and black pepper extract, it is the perfect drink to relax with and enjoy at any time of the day.

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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.


NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.