Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.

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  • Tom Douglas NW Porter Mustard (US): NW Porter mustard made with toasted malt, smoky paprika and a hint of roasted coffee. Comes in a 226g glass jar. Fresh from the NW.

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Touch of convenience: Novelty fruit and veg applications

Jul 2018

Consumers with health on the mind are looking for ways to reach their healthful fruit and vegetable goals, without sacrificing taste or convenience. To keep up, manufacturers should be continually innovating with interesting shapes, premium processing techniques and new flavors, offered in convenient packaging. A touch of novelty can go a long way.


Global flavors: Diversity in ready meals

Jun 2018

There is an ongoing interest in ethnic recipes for ready meal categories and vegetarian and vegan options continue to soar. Protein claims have seen the greatest rise in interest with its share more than doubling from 12 percent in the first half of 2016 to 26 percent in the first half of 2017, according to Innova Market Insights. Offering a great variety of flavors, formats and recipes, while tapping into consumer trends and health benefits, is paramount to keep consumers engaged.


Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines.