Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.

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  • Think Thin Protein And Fiber Hot Oatmeal: Madagascar Vanilla With Almonds And Pecans (Hong Kong). Power up, perfectly. The thick, rich texture features whole rolled oats, steel cut oats and the super-grain red quinoa, deliciously balanced with a mouthwatering assortment of almond and pecan pieces along with real Madagascar vanilla bean—crushed for a sweet, creamy flavor. Contains 10g protein, 5g fiber and 190 calories. Non GMO Project Verified.  

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A twist on the classics: Soups and sauces

Aug 2018

Soups and sauces have seen high levels of new product activity in recent years, which reflects consumer interest in a range of cuisines. So, although classic recipes lead the market, there has been rising interest in robust and ethnic flavors. There is also an increased demand for premium and convenient products across the globe.


Herbs and spices: Middle Eastern and African flavors

Aug 2018

Fresh, wholesome, healthy, rich, aromatic – it’s no wonder that the past decade has seen Middle Eastern and African cuisines attract global attention. Herbs and spices are the stars of the show and they are often used in local delicacies such as cheeses, fruits and coffee. With today’s consumers being more adventurous than ever, African and Middle Eastern flavors are predicted to have a bright future.


Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.