Soft drinks sophistication

Sep 2017

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.

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  • Bio Synergy Skinny Mojito Flavored Sparkling Water (UK). No added sugar sparkling, lime, mint and rum flavored spring water drink with chromium, L-carnitine and sweetener. High in chromium and contains L-carnitine. With sweetener. Zero sugar. Suitable for vegetarians. No added sugar  

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Global flavors: Diversity in ready meals

Jun 2018

There is an ongoing interest in ethnic recipes for ready meal categories and vegetarian and vegan options continue to soar. Protein claims have seen the greatest rise in interest with its share more than doubling from 12 percent in the first half of 2016 to 26 percent in the first half of 2017, according to Innova Market Insights. Offering a great variety of flavors, formats and recipes, while tapping into consumer trends and health benefits, is paramount to keep consumers engaged.


Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines.


Sweet and salty snacks: Almonds

Jun 2018

Snacks are not only becoming healthier but also more wholesome, satisfying and nutritious. Almonds can be used in healthy and indulgent products alike, adding a premium appeal. They can also help inspire new products since they come in several forms – sliced, diced, meals, flours, butters and milks. Moreover, they are versatile, working well with both sweet and salty flavors. Snacking is at the forefront of food innovation and almonds are a trending ingredient for suppliers looking to capitalize on consumer appetites for new flavor experiences.