Soft drinks sophistication

Sep 2017

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.

1 / 10
  • Bio Synergy Skinny Mojito Flavored Sparkling Water (UK). No added sugar sparkling, lime, mint and rum flavored spring water drink with chromium, L-carnitine and sweetener. High in chromium and contains L-carnitine. With sweetener. Zero sugar. Suitable for vegetarians. No added sugar  

    KeytrendoriginalImage

Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.


Dairy diversification

Nov 2017

Dairy is one of the most active categories in the global food and beverages industry. Dairy products are naturally fortified with protein, which is highly valued by consumers. Through continuous innovation, the industry provides diversified choices to fulfill consumers’ specific demands. Many highlights have been observed within the new product development of dairy. Driven by Greek yogurt’s huge success, high-protein products featuring Skyr are set to surge outside of its hometown of Iceland and spread to the rest of the world. In addition to almond milk and soy milk, alternative dairy drinks with different plant bases are appearing in the market. More premium products are offering consumers with enhanced indulgent experience.


In a nutshell: Nuts & seeds NPD

Oct 2017

As natural ingredients, nuts and seeds have been widely applied in food and beverage products for a long time. Consumers show great interest in these healthy ingredients because of their inherent benefits. Nowadays, not only whole nuts and seeds, but also nut butters, nut milks, nut oils and exotic seeds – such as chia and quinoa – have taken off in the global market. Active platforms for their application include high/source of fiber/protein, digestive/gut health, immune health and brain health.