Soft drinks sophistication

Sep 2017

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.

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  • Bio Synergy Skinny Mojito Flavored Sparkling Water (UK). No added sugar sparkling, lime, mint and rum flavored spring water drink with chromium, L-carnitine and sweetener. High in chromium and contains L-carnitine. With sweetener. Zero sugar. Suitable for vegetarians. No added sugar  

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Spicing it up: Hotter flavors

Feb 2018

Hotter flavors are on the rise. New food and beverage products featuring spicy flavors increased with a CAGR of 14.2 percent (Global, 2013-2017). However, simply adding peppers to a product is not enough, as consumers are seeking intense experiences with flavor combinations that challenge the norm and offer them more refined palates in terms of spiciness. Creativity is key to keeping consumers engaged in NPD with hotter flavors.


Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.


NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.