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Novel formats for fruit & vegetables

Jul 2017

Consumers are looking for new ways to boost their daily fruit and vegetable intake. A wide range of innovation is occurring with regards to fruit and vegetables, particularly in the snacks arena. Fruit and vegetables are being showcased in novel formats, in combination with new flavor and texture applications. 

Terrafertil Natures Heart Manzana Pop: Pop Apples (Ecuador).
Seleco Rolling Bite Roasted Rolled Crispy Seaweed Topped With Crispy Durian (Philippines).
Senor Cactus Tostadas De Nopal Horneadas Con Ajonjoli: Baked Cactus Toast With Sesame Seeds (Mexico).
Cj Bibigo Snack Rong Bien: Seaweed Crisps In Honey And Corn Flavor (Vietnam).
Quaker Crispy Minis Multigrain Chips With Vegetables: Balsamic And Bruschetta (Canada).
Dumet Cielos Crunchy Olives With Sour Cream And Onion Flavor (Canada).
French's Crispy Jalapenos (US).
Bare Naturally Baked Crunchy Chia And Vanilla Chia Coconut Bites (US).
Natural Planet Topping De Frutas Mezcla De Fresa, Kiwi Y Durazno En Cubos Congelados: Mixed Frozen Strawberry, Kiwi And Peach Cubes (Mexico).
Fruit Me Up Boost Peaches And Cream Fruit Sauce (US).

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Seleco Rolling Bite Roasted Rolled Crispy Seaweed Topped With Crispy Durian (Philippines). Eight sachets of roasted rolled crispy seaweed topped with crispy durian. Gluten free. No MSG added. One piece of cookie = 45 calories, three rolls of Seleco Rolling Bite = 45 calories. 

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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