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Sauces with an ingredient focus

May 2017

Table sauces, dressings and other condiments are becoming increasingly gourmet via the incorporation of specific ingredients to convey a more premium style product. Ingredient provenance is also a popular claims angle. Consumers can only benefit from this trend, with every day sauces bringing greater depths of flavor.  

Guinness Barbecue Sauce (UK)
Wish Bone Avocado Oil Garden Herb Vinaigrette Dressing (US).
De Nigris Ketchup All Aceto Balsamico Di Modena I.G.P: Ketchup With Balsamic Vinegar P.G.I (Spain).
Marks And Spencer Seafood Sauce (UK).
Roundy's Dijon Mustard (US).
Kuhne Made For Meat Bacon Jalapeno: Spicy Chili Sauce With Smoked Bacon And Jalapeno (Germany).
Heinz Seriously Good Creamy Chive Sauce (UK).
Bulls Eye Tomato Ketchup With Dried Tomato (Germany).
Oil And Vinegar Marc De Champagne Dressing (Belgium).
Tesco Mayo With Pesto (UK).

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Guinness Barbecue Sauce (U.K.). A carefully crafted thick smoky sauce made with Guinness beer. The addition of smoked paprika adds a deep smoky taste.

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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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