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2015 Review: The Key Ingredient Launches

Dec 2015

2015 was characterized by a fall in commodity prices after several uninterrupted years of rising prices. In Europe, the end of the EU milk quota system, coupled with various other market factors have led to a well-documented oversupply of milk and a subsequent fall in prices. Sugar intake has been an important topic for years, but 2015 was yet another major year with anti-sugar movements increasing. In the US, the big regulatory news of 2015 was the FDA’s final determination on partially hydrogenated oils (PHOs), which requires manufacturers to stop using them by June 18, 2018, or submit a food additive petition for the safe use of PHOs. Overall, it was clear this year that clear label and free from foods have now truly entered the mainstream, while consumers who are regularly reduce their meat consumption rather than forgoing it altogether are also shaping new product development efforts. Key themes in ingredient development this year therefore included: clean label, vegetarian options, cost reduction, sodium replacement, protein enrichment with alternative proteins and vegetable fortification. Our 2015 review looks at some of this year’s supplier highlights.   


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According to the WHO, iron deficiency is the predominant deficiency worldwide. About 20-30% of the women in child bearing age suffers from iron deficiency with symptoms as fatigue, shortness of breath, poor immune function and impaired concentration. Conventional iron supplement often causes gastrointestinal side effects due to poor absorption caused by excessive amounts of unabsorbed iron in the intestines. Probi’s FerroSorb solution solves iron deficiency in a new way, by increasing the uptake – not only the intake. The crucial difference between supplementing a meal with Probi FerroSorb rather than a conventional iron supplement is that it is gentle to the gastrointestinal system and does not cause any side effects due to unabsorbed iron.