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Golden Times for Turmeric & Curcumin

May 2017

Turmeric is best known as a bright yellow spice used in many curry recipes and is gaining traction as a health ingredient due to its curcumin component. Because of its growing health profile, turmeric is an on-trend flavor and used for a wide variety of products. Curcumin is also being increasingly applied in herbal supplements, due to its potent anti-inflammatory and antioxidant effects.   

Nature’s Design Turmeric Curcumin Dietary Supplement (U.S.).
Bfresh Goldenglow Cold Pressed Orange, Turmeric, Carrot and Apple Raw Juice
Zerbinati Zuppe Del Mondo Laadass Crema Con Lenticchie Rosse E Curcuma
Plum Organics 2 Eat Your Colors Yellow Organic Baby Food From 6 Months
Now Turmeric and Bromelain Dietary Supplement: 90 Vegetable Capsules
Garden Of Life Sport Organic Plant Based Recovery Whole Food Dietary Supplement
ll Gusto Delt Italia Conchiglie Zwarte Wortel, Spinazie, Rode Biet En Kurkuma
Plenish Elevate Organic Dairy Free Nut Milk:Turmeric, Almonds, Coconut Nectar, Ginger, Pepper And Filtered Water
Dat Butter Organic Peanut Butter With Turmeric
Rebbl Turmeric Golden-Milk Super Herb Elixir Beverage

8/10

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Plenish Elevate Organic Dairy Free Nut Milk:Turmeric, Almonds, Coconut Nectar, Ginger, Pepper And Filtered Water (U.K.). 

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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