Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

4 / 10
  • Nestle Koko Krunch Limited Edition Breakfast Cereal Flakes Duo (Indonesia): Limited edition chocolate and white chocolate flavored wheat breakfast cereals with Koko shape, in a 170g plastic packet held in carton box. Whole grain. Source of vitamins (B2, B3, B5, B6 and B9). Source of fiber. Certified halal. Limited edition.


What goes around, comes around: Circular economy and waste reduction

Feb 2018

Contributing to a circular economy and waste reduction is both a challenge and an opportunity for food and beverage businesses. From startups to multinationals, environment positioning is paramount. This can be achieved by reducing resource input, waste and emissions, adopting sustainable practices and also through impact compensation programs. How to preserve the value of resources with as little impact on the environment as possible while capitalizing on disruptions within the industry is the key to a sustainable yet profitable business. 

Spicing it up: Hotter flavors

Feb 2018

Hotter flavors are on the rise. New food and beverage products featuring spicy flavors increased with a CAGR of 14.2 percent (Global, 2013-2017). However, simply adding peppers to a product is not enough, as consumers are seeking intense experiences with flavor combinations that challenge the norm and offer them more refined palates in terms of spiciness. Creativity is key to keeping consumers engaged in NPD with hotter flavors.