Meat free tastes: Flexitarian trend

May 2018

The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers. The trend represents a growing opportunity for high-quality meat alternatives, which is also reflected in the 11 percent average annual growth in global meat substitute launches recorded between 2013 and 2017. A desire to cut down on meat, rather than cutting it out altogether, has given rise to growing numbers of consumers who identify themselves “flexitarians.” These consumers regularly swap meat for plant-based proteins, for environmental and ethical reasons, and generally prefer quality over quantity when it comes to purchasing meat.

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  • Vivera: 100% Vegetal Chicken Pieces (Netherlands). 100 percent vegetal chicken pieces, in a 175g plastic tray held in a cardboard sleeve. E-number free. High protein and high fiber. With only natural flavors. Fat-free. Suitable for vegetarian. GMO free.


Sweet tooth: Vanilla expansion

Apr 2018

Vanilla products around the world continue to show off a creative variety of new flavors. Whether it’s through flavor combinations or inventive new applications on its own, the many different types of products that utilise a vanilla flavor may be surprising. There is a growing interest in vanilla products that are certified organic, GMO free and fair trade. Currently, the majority of vanilla is used in sweet applications, but the flavor is emerging in other categories such as soft drinks and alcoholic beverages demonstrating Vanilla's diverse potential, which keeps it a number one choice for consumers.

Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.