Dairy diversification

Nov 2017

Dairy is one of the most active categories in the global food and beverages industry. Dairy products are naturally fortified with protein, which is highly valued by consumers. Through continuous innovation, the industry provides diversified choices to fulfill consumers’ specific demands. Many highlights have been observed within the new product development of dairy. Driven by Greek yogurt’s huge success, high-protein products featuring Skyr are set to surge outside of its hometown of Iceland and spread to the rest of the world. In addition to almond milk and soy milk, alternative dairy drinks with different plant bases are appearing in the market. More premium products are offering consumers with enhanced indulgent experience.

9 / 10
  • Marusan Soy Premium Matcha Soy Milk Drink (Japan). Matcha soy milk drink in a carton brick liquid. Made from domestic premium soybeans. Premium.   

    KeytrendoriginalImage

Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.


Good start: Breakfast options

Apr 2018

Breakfast is the meal that provides the energy and nutrition required to start a new day. Choices can range from the traditional cereals to local, crafted foods. Breakfasts can vary considerably according to region and are the result of culinary, ethnic and cultural influences. With today’s consumers traveling more and demanding increasingly exciting food experiences, manufacturers are being challenged to maintain an interesting and desirable breakfast selection in their portfolios.


Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.