NPD delivers for diabetics
Jun 2017Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.
10/10
Macinazione Lendinara Fibra Uno Miscela Di Farina Di Grano Tenero Tipo 1: Type 1 Blend Of Soft Wheat Flour With Fiber (Italy). Type 1 blend of soft wheat flour with added beta glucans and organic oat fiber. Lowers blood sugar levels and cholesterol. It reduces cardiovascular risks. Aids digestion.
