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Sustainability Marketing in Practice

Apr 2017

Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.


8/10

Linda McCartney’s Wonderfully Tasty 2 Vegetarian Mushroom And Spinach Burgers (UK). “Carton packaging is sourced and made from sustainable forests. Recyclable packaging. Honest, delicious vegetarian food that's good for animals, the earth and you."