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NPD delivers for diabetics

Jun 2017

Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.

Nestle Sorvetes Molico Sabor Chocolate E Morango
Well Naturally No Sugar Added Dark Chocolate With Mint Crisp (Australia)
Zapps Dancing Grains The Good Carb Bread: Mole Cocoa Chipotle Almonds Maple (U.S.)
Yelix Paleta Helada Organica Vainilla Base Leche: Organic Vanilla Ice Cream Bars (Mexico).
Legend Diabetic Wellness Ceylon Tea (Pakistan).
Celsius Live Fit Sparkling Grape Rush Dietary Supplement Drink (U.S.)
North American Herb And Spice Yac-O-Power Complete Whole Food Raw Yacon Root Concentrate (U.S.)
Fortune Vivo Diabetes Care Oil (India)
Waah Galletas De Avena Altas en Fibra Sabor Fresa: High Fiber Oat Cookies With Strawberry Flavor (Mexico).
Macinazione Lendinara Fibra Uno Miscela Di Farina Di Grano Tenero Tipo 1: Type 1 Blend Of Soft Wheat Flour With Fiber (Italy).

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Legend Diabetic Wellness Ceylon Tea (Pakistan). Healthy sugar level. Improves insulin response. Promotes good digestion. Enhances satiation.100% natural. Perfectly balancing. Well balanced blood sugar levels are essential in a healthy digestive system and is essential in preventing diabetes. But the modern lifestyle has a significant negative impact due to highly processed foods and elevated stress levels.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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