Sustainability Marketing in Practice
Apr 2017Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.
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Kettle Brand Potato Chips With Hawaiian Barbeque Flavor (US). “With 600 solar panels on our roof we generate 120 kwh, enough power to make 250, 000 bags of chips and reduced Co2 emissions by 65 tons annually.”
