Children’s NPD: healthier but fun

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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Kerry Dairy Scarestrings Spaghetti Medium Fat Hard Cheese Strings (UK): Three packs of medium fat hard cheese held in a Halloween designed plastic packet. Great to share and scare. Contains milk. The pack contains 3 servings. Consume as part of a healthy lifestyle and balanced diet. Packaged in a protective atmosphere. Once opened consume within 5 days. Keep refrigerated. Children may require supervision when eating. Rich in calcium for healthy bones. Each pack contains 18% NRV of calcium. Calcium is needed for the normal growth and development of bones in children.