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Sustainability Marketing in Practice

Apr 2017

Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.


9/10

Green And Blacks Pure Dark Chocolate With Sea Salt (US). “All Green and Blacks cocoa is sourced through cocoa life, a global program that invests in sustainable cocoa farming. The partnerships improve the lives of cocoa farming communities, empower women and inspire the next generation to secure a better future for all. The cocoa beans used are hand-harvested from African small-holder farms, then sun-dried on the farm to look in the authentic flavor of the bean.”