Sustainability Marketing in Practice
Apr 2017Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.
Green And Blacks Pure Dark Chocolate With Sea Salt (US). “All Green and Blacks cocoa is sourced through cocoa life, a global program that invests in sustainable cocoa farming. The partnerships improve the lives of cocoa farming communities, empower women and inspire the next generation to secure a better future for all. The cocoa beans used are hand-harvested from African small-holder farms, then sun-dried on the farm to look in the authentic flavor of the bean.”
Spotlight on sodium
Mar 2024Expanding organics
Mar 2024Chocolate & cocoa
Feb 2024Flavors in focus
Jan 2024Slashing sugar
Jan 2024Top 2024 Trends
Dec 2023