NPD delivers for diabetics
Jun 2017Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.
8/10
Fortune Vivo Diabetes Care Oil (India). Vivo blended edible vegetable oil contains an admixture of 80% physically refined rice bran oil and 20% sesame oil. It helps reduce high blood sugar level. Improves insulin sensitivity. An oil for the entire family. Patent applied. Clinically proven to help control diabetes. Rich in natural antioxidants. Contains healthy balance of fatty acids. Free from argemone oil. Total trans fat content not more than 0% by weight. Total saturated fat content not more than 24% by weight.
