Soft drinks sophistication

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.   

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Farmhouse Culture Organic Gut Shots: Garlic Dill Pickle (US). Tantalize your taste buds and feed your body, mind and spirit with this probiotic-rich and wildly flavorful gut shots with garlic dill pickle flavor. Contains 110 billion CFUs of lactic acid bacteria per bottle at the time of manufacture, including: L. pentosus/plantarum, L. paraplantarum, L. koreensis, L. brevis and L. hammesii. Recyclable packaging. Certified organic by CCOF. Gluten free. No sugar added. Suitable for vegans.