Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.

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  • Chef Tonys Yummy Magazine Popcorn: Salted Egg Yolk (Philippines): Salted egg yolk flavored popcorn in a plastic container. Recyclable packaging. Packaged in a protective atmosphere for freshness.

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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.


NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.