NPD delivers for diabetics
Jun 2017Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.
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Celsius Live Fit Sparkling Grape Rush Dietary Supplement Drink (U.S.). Celsius is loaded with vitamins and good-for-you ingredients, such as Green Tea with EGCG, ginger, calcium, chromium, B vitamins, and vitamin C; all of which work together to raise metabolism, resulting in a steady flow of energy. Chromium helps control hunger by normalizing blood sugar levels.
