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NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.


7/10

Buttermilk Crumbly Vanilla Fudge (UK)
All-butter fudge flavored with natural vanilla. Artisan confectionery. Established Padstow 1964. Handmade in Cornwall, UK. Stirred over open flames in traditional copper pans. Gluten free. Suitable for vegetarians. No artificial flavors or colors.