Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

10 / 10
  • Bonafont Marvel Spider-Man Non-Carbonated Natural Mineral Water (Brazil): Non-carbonated natural mineral water in a 330ml PET bottle featuring Marvel Spider-Man. Gluten free. Natural. Recyclable packaging. 


Meat free tastes: Flexitarian trend

May 2018

The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers. The trend represents a growing opportunity for high-quality meat alternatives, which is also reflected in the 11 percent average annual growth in global meat substitute launches recorded between 2013 and 2017. A desire to cut down on meat, rather than cutting it out altogether, has given rise to growing numbers of consumers who identify themselves “flexitarians.” These consumers regularly swap meat for plant-based proteins, for environmental and ethical reasons, and generally prefer quality over quantity when it comes to purchasing meat.

Sweet tooth: Vanilla expansion

Apr 2018

Vanilla products around the world continue to show off a creative variety of new flavors. Whether it’s through flavor combinations or inventive new applications on its own, the many different types of products that utilise a vanilla flavor may be surprising. There is a growing interest in vanilla products that are certified organic, GMO free and fair trade. Currently, the majority of vanilla is used in sweet applications, but the flavor is emerging in other categories such as soft drinks and alcoholic beverages demonstrating Vanilla's diverse potential, which keeps it a number one choice for consumers.

Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.