Transparency: Sourcing claims
Apr 2018Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.
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New English Teas Green Tea With Jasmine (Brazil). Carefully selected green teas with the added scent of Jasmine create a light refreshing healthy drink to linger over. New English Teas is committed to ethical sourcing. New English Teas use their best efforts to ensure that all the people involved in producing this blend for you to enjoy have been treated fairly.
