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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


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7. Dining out, in: As consumers seek restaurant quality food experiences at home, we are seeing more innovation in consumer packaged products that tap into this need. Lay's Crispy Taco addresses the trend towards street food and higher quality flavor experiences.