Top ten trends 2018: On trend product innovation
Jan 2018The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.
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6. Say it with Color: As sharing food through social media becomes more important for younger consumers, impactful foods with funky colors are thriving. "Unicorn" branding was one of the key color trends of 2017, with launches including a limited edition Kellogg's Froot Loops.
