Transparency: Sourcing claims
Apr 2018Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.
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Nestle Coffee Mate Natural Bliss Honey Cream Coffee Creamer (United States). All natural creamer with honey cream flavor. Made with 30 percent less sugar, our honey-kissed cream is all the buzz. Natural flavor. Made with real honey. All natural. Just a touch sweet. With real milk and cream. 100 percent sourced in the USA.
