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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


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4. Going Full Circle: The notion of a circular economy is starting to take hold in the food industry as consumers increasingly expect companies to be resource smart. From tip-to-tail eating through to putting food waste to good use. Secret Sausages Top Dogs, which are vegetarian and vegan hot dogs illustrate creative ways to brand more sustainably positioned foods.