Transparency: Sourcing claims
Apr 2018Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.
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Wyeth Illuma Organic Stage 1 Infant Formula Milk Powder From Birth To 6 Months Old (Hong Kong). Manufactured in Ireland according to strict organic quality standards. Made with high-quality ingredients and organic milk sourced from European farms. The product is manufactured among the lush hills of the Golden Vale in Ireland. Guaranteed organic with certification from the European Union. 100 percent organic milk from organic certified dairy farms, where animals are freely grazed in open air and are treated according to enhanced animal welfare conditions.
