Transparency: Sourcing claims
Apr 2018Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.
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Ricks Picks Hotties Spicy Sriracha Pickle Chips (United States). Hotties are crinkle-cut spicy pickle chips with bold flavor notes of dried habanero and sriracha. Hand-packed and all natural. Made in season with vegetables from local farmers. Locally sourced. Made by hand. Sourced direct from farmers.
