Transparency: Sourcing claims
Apr 2018Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.
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Smashmallow Cookie Dough Flavored Marshmallow (United States). Scrumptious spoonful of indulgent deliciousness, this is no ordinary marshmallow, this is Smashmallow. Each mouth-watering puff is made from only the very best naturally sourced and deliciously non GMO ingredients.
