Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.

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  • 10. Bountiful Choice: Brands seek to connect more closely with consumers in terms of their specific needs and tastes, leading to more creative and innovative development than ever before. The traditional Heinz ketchup portfolio is featuring an increasing amount of flavor creativity, with options now including Caramelized Onion & Bacon. 
     

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A twist on the classics: Soups and sauces

Aug 2018

Soups and sauces have seen high levels of new product activity in recent years, which reflects consumer interest in a range of cuisines. So, although classic recipes lead the market, there has been rising interest in robust and ethnic flavors. There is also an increased demand for premium and convenient products across the globe.


Herbs and spices: Middle Eastern and African flavors

Aug 2018

Fresh, wholesome, healthy, rich, aromatic – it’s no wonder that the past decade has seen Middle Eastern and African cuisines attract global attention. Herbs and spices are the stars of the show and they are often used in local delicacies such as cheeses, fruits and coffee. With today’s consumers being more adventurous than ever, African and Middle Eastern flavors are predicted to have a bright future.


Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.