WILD Develops New Solutions Featuring Brewed Teas
07 Aug 2013 --- Tea is in vogue, and especially premium natural beverages with authentic flavor are in demand. WILD has now developed solutions featuring brewed teas in addition to its classic concepts based on tea extracts and infusions. As a result, new levels of quality and flavor are now possible.
Ready to drink teas rank among the most popular soft drinks in Europe. According to data by the market research company Canadean, in 2012 the sector comprised 4.3 million liters, including a 5% share of all soft drinks consumed in Europe. This translates into year on year growth rates of 2.5%. Recently, development trends have emphasized natural and premium quality products.
WILD's portfolio has now expanded, to incorporate concepts featuring brewed tea. This development permits manufacturers to market top quality tea. "The production process is especially mild so that all of the tea's volatile components are completely preserved," explains Harry Nugroho, Product Management Extracts at WILD Berlin. "It can be compared to the tea we steep at home."
Manufacturers can label these WILD products as brewed tea and list the origin of the specific variety by name, such as Ceylon tea from Sri Lanka or Chun Mee green tea. The gentle processing gives the brewed teas a light opalescence which shows how natural the product is. This is what provides the tea with its remarkable flavor.
WILD has developed a concept that can be labeled as “freshly brewed tea”, for manufacturers who want a product that has an even greater premium quality. It is completely processed within 48 hours – from the steeping process to filling. WILD produces the ingredients at its production site in Berlin, and to preserve the freshness of the final product, this new development focuses on the German market. The company is the only supplier in Germany to offer these premium tea concepts.
The WILD portfolio comprises the complete spectrum of tea varieties. In addition to classics such as black and green tea, the product palette also includes white tea, rooibos and the exotic maté. WILD provides these flavors both as a liquid concentrate as well as in a dried powder form.
No matter what kind of tea base, there are several different options in terms of adding the right fruit or spice notes. This gives manufacturers a choice: WILD offers customized consultation and develops flavorings which are a perfect match for the sensory properties of each kind of tea. Thanks to its competence in the field, WILD is the ideal partner for supplying all of the compounds needed to make everything from classic iced tea based on extracts and infusions to solutions with brewed tea.
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