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Chadwicks Goes Potty for Yeo Valley Lids

Date:01 Sep 2010

Type:Packaging & Technology News

Source:Food Ingredients First

Sector:Dairy & Dairy Ingredients

Summary:The heat seal pre-cut lids matched the unique oval-shaped, fit-in-hand style yoghurt pot, which together reduce the common inconvenience of a torn lid and spilled yoghurt.

Sep 1 2010 --- Leading heat seal pre-cut lids manufacturer Chadwicks has created innovative new lids for Yeo Valley’s recently launched organic ‘Pots’ range.

Chadwicks produced a quality 50 micron polyester lid printed six colour UV flexo.

Yeo Valley Organic has provided a unique take on the traditional yoghurt four-pack by launching ‘Pots’ in single flavour packs to reflect consumer feedback, which revealed that the least favourite flavours were always left in the fridge.

Chadwicks printed lids that reflected Yeo Valley’s innovative new concept by using strong vibrant colours and first class production methods. The heat seal pre-cut lids matched the unique oval-shaped, fit-in-hand style yoghurt pot, which together reduce the common inconvenience of a torn lid and spilled yoghurt.

John Chadwick, managing director at Chadwicks, said: “Pots is a fantastic new range with a great concept and I am confident that it will prove a real hit with consumers. We work closely with our customers to provide a bespoke, trusted service on every project and we have provided a lid solution that matches this product perfectly.

“We have built a very strong working relationship with Yeo Valley over the years and that continues as we strive to provide an unrivalled customer service for which Chadwicks has become renowned.”

Ben Cull, marketing director at Yeo Valley said: “We continue to work with Chadwick’s due to its consistent ability to deliver at every level from its exceptional attention to detail to its dedication to providing the best customer service. Chadwicks has helped us out on many occasions and has delivered the very best quality on each project. They are a truly trusted supplier we have grown to rely on.”

Yeo Valley is a family run business, with a strong belief in caring for animals and the countryside. Made from organic milk supplied by co-operative farms from across South West England and bursting with real fruit, Yeo Valley Pots are ideal for all the family and come in a selection mouth-watering varieties.

Chadwicks is part of the Flexible Packaging Division of the Clondalkin Group, which has more than 40 manufacturing sites located across Europe and North America.

Chadwicks continues to work alongside its sister companies Vaassen Flexible Packaging and NYCO to share expertise and best practice in the manufacture of market-leading packaging solutions and to ensure the delivery of a world-class customer service.

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