Natural colors innovation

Oct 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +11.5% (2016 vs 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2015

    Innova Market Insights Commentary

    The use of natural colors went up in 2016, featuring CAGR +11.5% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Bakery (13.6%). The leading natural colors used in all 2016 food & beverage launches tracked were: turmeric/curcumin (17.5%), calcium carbonate (17.1%) and ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

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High intensity sweeteners innovation Sep 2017

The use of high intensity sweeteners went up in 2016, growing by +7.5% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Soft Drinks (23.2%). The leading high intensity sweeteners used in all 2016 food & beverage launches tracked were sucralose (47.3%), acesulfame-K (38.6%) and stevia (26.7%). The most featured positionings with a positive growth from 2015 to 2016 were gluten free (+34.9%), low fat (24.3%), sports & recovery (23.6%), low calorie (22.1%) and sugar free (0.6%).

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Herbs, Spices and Seasonings innovation Aug 2017

The use of herbs, spices, and seasonings went up in 2016, featuring +11.3% from 2015 to 2016. The leading category for tracked launches globally in 2016 was sauces and seasonings (17.6%). The leading herbs, spices and seasonings used in all food & beverage launches tracked were spices, not specified (35%), garlic (30%) and vanilla (19%). The most featured positionings with a positive growth were high/source of protein (+22%), allergy (+16%) , gluten free (+15%) and no additives/preservatives (+13%).

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Starches innovation Jul 2017

The use of starches went up in 2016, featuring +15.2% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Bakery (50%). The leading starches used in all food & beverage launches tracked were corn starch (38%), starch, other (21%) and potato starch (20%). The most featured health positioning's with a positive growth were allergy (+24%), gluten free (+22%), no additives/preservatives (+19%) and low fat (+11%).