Arla Launch New Whey Protein for RTD Drinks Market

636137658066584454Screenshot 2016-11-03 11.29.48.png

03 Nov --- Arla Foods Ingredients’ latest marketing campaign, ‘Whey Better Protein’, has launched Nutrilac WheyHi, a whey protein suitable for high temperature applications that use both direct and indirect UHT treatment, without compromising on processing capacity.

The ‘Whey Better Protein’ campaign aims to highlight how whey protein solutions offer multiple application and nutrition benefits and can enable food and beverage companies to benefit from emerging trends by entering new categories that are growing quickly.

The new WheyHi product offers 80% more whey content than standard milk protein concentrates, boosting the nutritional value of finished products its used in.

Arla also says it delivers a better taste profile compared with vegetable proteins and casein, and also claims that the technical obstacles that have made it difficult for manufacturers to add whey protein to RTD drink products without the risk of fouling before, are reduced.

This means that with WheyHi, companies can create long-life sports nutrition drinks, tea and coffee beverages, and smoothies in which 40% of the protein comes from whey, and yet still deliver a delicious flavor.

The company hopes that dairy processors and soft drinks manufacturers can exploit the huge potential offered by high-protein RTD beverages with Nutrilac WheyHi, especially with sales of RTD beverages exhibiting strong growth. Worldwide sales are set to grow by 28% between 2016 and 2020, and this trend reflects increased demand for convenience, primarily among busy urban-dwelling consumers.

At the same time, protein continues to cement its popularity in the mainstream beverage market, presenting companies with an excellent opportunity to tap into both trends simultaneously with high-protein RTD products. Key segments in RTD include sports nutrition drinks, iced tea and coffee and fruit smoothies – mainstream categories that are enjoying robust growth.

Inge Lise Povlsen, Category Manager for Beverage at Arla Foods Ingredients, said: ”RTD beverages are the future of the soft drinks market. They tap into growing demand for convenience among busy urban consumers who want products they can drink on the go.”

“These consumers – who are often millennials – are also looking for products that offer high quality nutrition, and whey protein is an ingredient that resonates with them.”

“Now, with WheyHi, it’s possible to overcome previous technical challenges to bring the wonders of whey into the booming RTD category.”

Arla Foods Ingredients

Collapse

Arla Foods Ingredients is a global leader in natural whey ingredients for products in a range of categories – from sports nutrition, beverages, bakery, dairy and ice cream to clinical and infant nutrition. 
 
The cornerstones of our business are innovative ingredients, world-class facilities and a staff of dedicated experts. Drawing on our portfolio of functional and nutritional whey proteins, milk minerals, lactose and permeate, our expert team delivers solutions that bring new food products quickly and efficiently to market. Our application centres run hundreds of customer product trials every week. All ingredients are produced using state-of-the-art processing technology at our plant in Denmark, or by one of our joint ventures in Argentina, Germany and the UK.
 
Arla Foods Ingredients Group P/S is a 100% owned subsidiary of Arla Foods, a global dairy company and cooperative owned by dairy farmers in Denmark, Sweden, the UK, Germany, the Netherlands, Belgium and Luxemburg.

Related Articles

Food Ingredients News

California Almonds Inspire New Products Worldwide

28 Jun 2017 --- According to new data from Innova Market Insights, California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. 

Food Ingredients News

Nestle Cites Coffee, Infant Nutrition & Bottled Water As Growth Priorities

28 Jun 2017 --- As Nestlé continues to review its strategy, respond to shifts in appetites and explore the sale of its US confectionery business, the pressure to change is heating up for the Swiss Group. And now it has outlined a “future value creation model” which includes its strategic growth priorities and supporting capital structure.  

Business News

Bury the Hatchet and Team Up - DMPL and Fresh Del Monte Produce in Joint Ventures

28 Jun 2017 --- Del Monte Pacific Limited and Fresh Del Monte Produce Inc have put their differences and litigation to one side and are now joining forces.

Food Ingredients News

Ingredion Clean-Taste Pulses Win IFT17 Innovation Award

28 Jun 217 --- Ingredion, in partnership with AGT Foods, has received an IFT17 Food Expo Innovation Award for their clean taste pulse ingredients at this year’s Institute of Food Technologists (IFT) Awards Celebration in Las Vegas, Nevada.

Food Ingredients News

Maxwell House Targets Customized Coffee Experiences

28 Jun 2017 --- Maxwell House has launched MAX by Maxwell House, a brand of coffee featuring MAX Boost, a first-of-its-kind product that lets you customize your daily cup of coffee with the exact amount of caffeine necessary. 

More Articles