Mondelez to Acquire Cadbury Biscuits License from Burton's Biscuit Company

636068540850143330chocolatenutscrop.jpg

15 Aug 2016 --- Mondelez International have announced their agreement to purchase from Burton's Biscuit Company the license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia, subject to regulatory approval.

"Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe," said Hubert Weber, Executive Vice President and President, Mondelez Europe. "The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms."

Mondelez International and Burton's Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton's factories by their employees under a co-manufacturing agreement. 

Financial details of the deal have not been disclosed, but a July news report said Mondelez had offered Burton's $259.4 million.

Mondelez which bought Cadbury chocolate in 2010 for $19 billion, also recently offered to buy US rival Hershey, but was rebuffed.

Related Articles

Business News

Trade Agreements Boost EU Agri-Food Sector

28 Feb 2017 --- Trade agreements have helped to boost EU agricultural exports and have supported jobs in the agri-food sector and other sectors of the economy, according to a new independent study carried out on behalf of the European Commission. Trade agreements with three countries – Mexico, South Korea and Switzerland – were studied in detail.

Food Ingredients News

SPECIAL REPORT: Stevia Leads the Way in Natural Sweeteners Space

28 Feb 2017 --- Sugar will continue to come under fire throughout 2017, although it remains the key ingredient delivering the sweetness and great taste that consumers are looking for. “Sweeter Balance” was tipped as trend 3 for 2017 by Innova Market Insights. The quest to combine taste and health is driving NPD, as the industry faces the challenge of balancing public demand to reduce added sugars and create indulgent experiences, while at the same time presenting clean label products.

Food Ingredients News

60 Percent Pea Protein Crisp Hits Health Market

28 Feb 2017 --- PGP International have launched a New 60% protein crisp which is set to provide food manufacturers with an edge in a market where energy-boosting protein, weight management and clean eating is in high demand.

Business News

Unilever Considers its Next Move After Failed Takeover Bid

27 Feb 2017 — Following the attempted takeover bid from US giant Kraft Heinz, Unilever is considering a cull of some of its food brands, according to city reports which claim the Anglo-Dutch consumer goods company is feeling pressure to react after it rejected the offer. In an official statement, Unilever says it is “conducting a comprehensive review of options” due to be completed by April. This follows the events of last week when Kraft Heinz Co. withdrew its US$143 billion bid for Unilever two days after the approach became public and Unilever’s opposition to engage in discussions.

Business News

KEY INTERVIEW: Sustainability is in Uelzena’s DNA

27 Feb 2017 --- Sustainability may be a buzzword for some companies only just jumping on board the ethical and financial gains that can be made from enforcing sustainable practices within a business - but for German-based dairy cooperative Uelzena, which is indirectly owned by farmers, the idea of sustainability runs deep. Since its foundation more than 60 years ago in 1952, Uelzena has been “creating value” for farmers and over the last decade the group has witnessed a rise in the number NGOs, consumers and customers interested in how the food chain system as a whole influences the environment and livestock. 

More Articles