Alcohol Flavors Move Beyond Beverages

Apr 2015

Alcohol flavors are appearing in highly diverse new application areas that go far beyond the obvious. New tracked products with traditional alcohol flavors can be as diverse as Pina Colada in soup, vodka in marmalade and wine in salt.

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  • 1. Supp Kultur Currysuppe Pina Colada: Pina Colada Style Curry Soup (Germany). Pina colada style curry soup made with coconut milk, pineapple and rum, in a 390ml easy-to-open aluminum can. Use it hot or cold.

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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.


NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.