Ethnic flavors and more exotic flavor combinations in general are being more readily embraced by consumers worldwide. Consequently the use of herbs and spices in products is being heavily promoted by food companies with creative flavor descriptors to entice consumers.

Download the Ingredient Insight: Top 10 ready meal flavors comparison

Product Description:
Dried red chilli base Thai chicken curry enriched with coconut flavored with kaffir lime leaves and spices, served with Jasmine rice.

Ingredients:
Cooked rice (water, jasmine rice, palm oil) (40%), cooked chicken (15%), coconut milk, red curry paste (dry red chilli, lemon grass, garlic, button onion, galangal, shrimp paste, kaffir lime rind, cumin), sweet basil leaves, palm oil, baby eggplant, fresh red chilli, fish sauce (anchovy fish, brine, sugar), water, palm sugar, kaffir lime leaves, corn flour, stock powder (E640, E150c).

Product Description:
White rice with white chicken meat fritters, sesame sauce, onions, sugar snap peas, and red bell peppers.

Ingredients:
Rice (water, rice), white chicken meat (chicken breast with rib meat, containing up to 10% of a solution of: water, seasoning [modified cornstarch, soy protein concentrate, salt, garlic flavor (salt, gum arabic, garlic extract), sugar], sodium phosphate, pre-dusted with wheat flour, modified cornstarch, corn flour, salt, sugar, whey, leavening [sodium acid pyrophosphate, sodium bicarbonate], onion powder, spice, spice extractive, extractives of paprika, battered with water, wheat flour, modified cornstarch, corn flour, salt, sugar, whey. More available on the presentation.