Sweeteners

Nov 2016

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +13% (2015 vs 2014)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2015 vs 2014

    Innova Market Insights Commentary

    The use of sweeteners in new global product launches tracked increased by +13% from 2014 to 2015. The top category for tracked launches globally was sports nutrition (20%). Fast growing sweeteners were sucralose (+40%), acesulfame K (+21%) and sorbitol (+6%). Top ingredient used overall was sucralose. New product ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Starch Innovation Innovation (North America) Oct 2016

The use of starch in new North America product launches tracked increased by +6.7% from 2014 to 2015.The top category for tracked launches globally is Bakery (29%).Among the top starches, tapioca starch is the fastest growing (+30%) followed by rice starch (+13%).Top ingredient used overall is corn starch.Many new product launches tracked were mostly tracked with health claims, especially gluten free (+39%), allergy (+34%) and high/source of protein (+22%).

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Emulsifiers Innovation Aug 2016

Product launches tracked featuring emulsifiers in ingredient list have increased by +23% from 2014 H1 to 2015 H1 in North America.The top category for tracked launches globally is bakery (17%). Fastest growing emulsifier is sunflower lecithin (+48%).The top ingredient used overall is soy lecithin.Fastest growing positioning is gluten free (+71%). Allergy, No Additives/Preservatives, High/Source of Protein and Low Fat complete the top 5 list.

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Hydrocolloids Innovation Jul 2016

Product launches tracked featuring hydrocolloids in ingredient list have increased by +14% from 2014H1 to 2015H1.The top category for tracked launches globally is bakery (15%). Fastest growing hydrocolloid is xanthan gum (+24%).Top ingredient used overall is xanthan gum.Fastest growing positioning is high/source of protein (+54%). Free From trend is also seen growing, mainly driven by gluten free (+33%).