Low Sodium Ingredients innovation
Jan 2015
ABSTRACT
New West European product launches tracked with
low sodium claims and ingredients demonstrated an 8% overall decrease from H1 2013 to H1 2014. The top category for
tracked launches with a low sodium positioning in the region was Baby Food (43%), with sea salt being the leading ingredient
... More 
TOP 3 SUB-CATEGORIES
- Baby Cereals & Biscuits
- Baby Meals
- Breakfast Cereals
TRENDING
TRENDING
DOWN
DOWN
West Europe
REGION
ANALYZED
ANALYZED
-8%
H1 2014 VS H1 2013
INGREDIENTS ANALYZED
Food & beverage launches only;
Sea Salt
Sea Salt
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-8% (H1 2014 vs H1 2013)
TOP COMPANY
TOP CATEGORY
Baby Food
TOP INGREDIENTS
Sea Salt
REGION ANALYZED
West Europe
DATE ANALYZED
H1 2014 vs H1 2013
-8% (H1 2014 vs H1 2013)
TOP COMPANY
TOP CATEGORY
Baby Food
TOP INGREDIENTS
Sea Salt
REGION ANALYZED
West Europe
DATE ANALYZED
H1 2014 vs H1 2013
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
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